by Nick Hamilton (@NickHamiltonLA)
LOS ANGELES, CA — With a new home, new uniforms and new coordinators, the Rams continue to make progress and an impact across the City of Angels. It’s no secret the organization wants to continue to develop their relationship into various communities, and the Rams have partnered up with music artist and community activist Stix born Brandon Salaam-Bailey.
Stix has made some powerful moves in his community of Watts and surrounding communities around Los Angeles, Compton, Inglewood and other areas for many years.
As the Rams continue to execute the vision under Molly Higgins, it was only a matter of time before the two parties formed an alliance with each other.
The Rams partner with Stix to produce the video, which premiered last Sunday during the Rams’ annual virtual charity event. Stix also composed a public service announcement that Rams players will read and will be released ahead of the season opener against the Dallas Cowboys at SoFi Stadium.
“Everyone is always quick to make a statement,” Higgins said. “But for us at the Rams, we’re trying to be about action. It’s going to take sustained commitment.”
With the country dealing with social injustice, and protest dealing with racism, oppression and police brutality, it was time for the team to take a stand.
Ironically the meeting between Stix and Higgins took place via social media. Once the two had their first meeting at a local police station, they hit the ground running. That lead to a video and anthem the team will feature all season long.
“The Rams are very aggressive when it comes to giving back,” Stix said. “They took a Pop Warner team in Watts and named it after them. That aggressiveness makes a difference, and they are doing good things in the community that I come from.”
With the recent police shootings of Jacob Blake, George Floyd, Breonna Taylor and many others, players like many of us in this nation were upset, angry, and hurt behind these events.
A powerful message in a incredible video that reminds us all that the power in words and action can make a difference. It is all of our responsibilities to listen, remain open to the Black and Brown communities and respond with change in a way that hopefully one day myself like other won’t have to fear for our safety and the safety of our children.